Do kiddies have to be coaxed into eating sushi in Japan? I wouldn't think so, but if the aim of this live-action, singing sushi show is to persuade peeps to push their palates in the raw direction, then this is a gamble. I personally don't want to see the contents of my meal get up and into a chorus line, but the personification of uncooked food is
a widespread marketing trend nowadays.
The commercial opens with a chubby old dude jumping rope on a tropical beach while dressed in a pink, two-piece workout outfit. Is it not obvious? It's straight out of Japan, which means it's only gonna get better from here — or worse, depending on your tolerance for improbable body morphing, unwarranted sex changes, and other forms of "creative" advertising.
We've encountered Old McChimpanzee before. He's the overall-clad little guy
who got punk'd by a couple of heartless bastards a few months back. But it's his turn to show everyone who's boss now.
I have no idea what this sales dude is saying, but the fact that he's pelvic thrusting down a roach-ridden back alley is telling enough. Somebody needs to advise homeboy huffer here to use the cockroach spray as directed. What else would explain this kind of enthusiasm over a widespread roach infestation problem?
These folks definitely did their homework. Watch a group of Japanese impersonators re-create the 1985 "We Are the World" music vid, featuring Tina Turner, Stevie Wonder, Wacko Jacko, Lionel
"Hello Helium" Richie, and others. The look, sound, and mannerisms of the impersonations are spot-on, but Cyndi Lauper is my fave.
