gigglesugar -- Byte-sized comedy.

What's the Big Idea Behind This Sneaky Gatorade Ad?

GiggleSugar — Mon, 23 Jun 2008 15:00:00 -0700

I watched the following vid and was overjoyed to see a chick finally kick arse at a male sporting event. But a little research later revealed that our bat girl never made this Spidey-inspired catch; the vid is actually a staged advertisement for Gatorade. The illegitimacy of the play makes me wonder if the Gatorade folks are mocking women's athletic potential with this ad, or on the flip side, if they're seeking to unsettle established gender norms and advance the girls-can-do-anything message. Or a bit a both? Tell me what you think.

What's the Big Idea Behind This Sneaky Gatorade Ad?

Give Gatorade a break. Why would the company alienate a portion of its customer base?

Oh yes, Gatorade's laughing: "If a woman pulls this off, it's gotta be fake. Ha, ha, ha!"

It's questionable, but who cares? Go girl power!

All Dunk, No Slam

GiggleSugar — Tue, 18 Sep 2007 10:00:00 -0700

I'm not a huge sports fan, but if basketball was played this way, then I might pay a little more attention to it. How many ways can one dunk a basketball? Apparently many. From the skateboard smack to the close-fisted punch to the rooftop toss, these big ballers got some serious game! If they ever played for reals, I'd definitely be in the stands (not doing this) to show my support.

New Sport: Extreme Streaking

GiggleSugar — Fri, 17 Aug 2007 12:57:19 -0700

You just gotta love streakers. They sacrifice their very dignity to give fans a comedic respite from the stressful shouting demands of sitting in the stands. It's a damn dirty job, but some freak's gotta do it. And this particular freak makes a singing-cartwheeling-hurdle jumping event of it! (And the scarf was a nice touch.)

TGIF!

GiggleSugar — Fri, 03 Aug 2007 13:00:00 -0700

The end of the week is almost upon us and I must admit, I'm dragging. While some (me!) may choose to sip on coffee for a pick me up, others choose to destroy company property, build a ramp, and make an extreme sport of hallway chair gliding. It may be a dumbass thing to do, but I kinda want in...

Extreme Sport: Head Kicking

GiggleSugar — Tue, 10 Jul 2007 15:00:00 -0700

Meet Mike. He's mastered the new extreme sport of kicking one's self in the head. It's a skill that requires a great deal of flexibility, a high degree of pain tolerance, and a really hard head. Who risks knocking themselves unconscious on a daily basis just for the hell of it? Someone who's taken too many kicks to the head, that's who!

The New Extreme Non-Sport

GiggleSugar — Tue, 26 Jun 2007 12:00:00 -0700

And by "extreme," I mean extremely moronic. Japanese television seems to make a competition of everything, from eating on the run to earning a fart in the face, and now they give you: extreme water chugging. You think you're thirsty? You can't handle thirsty!